Thursday, February 13, 2020

Select an organization that has a web presence and analyze the Article

Select an organization that has a web presence and analyze the organization using elements listed below from Chapter 3 - Article Example It is a company based in US but it enjoys a large market share in all continents. The organization has branches in various countries to ensure that there is a continuous supply of products to their customers. The company has laid strategies that are responsible for the large market share that they have. Gillette enjoyed monopoly of the market until 1962 when other companies producing similar products emerged to compete for market. Despite of competition from other companies, Gillette has maintained a higher number of customers across the globe. Gillette has 70% of the market share with its competitors sharing a 30% share. The company started with men’s razor and blade products, after a proper market research, they started to manufacture women shaving products too. Men had complains when they shave with ordinary razors. They developed complications like rushes and pain after shaving. Due to this, they needed shaving products that are safe. Gillette produces a variety of shaving products that completely satisfies their customers’ shaving needs. Their razor products include Atra, Trac-II, and Sensor for women. They also produce Mach3 that has three thin blades designed to shave closely with less strokes and no irritation. Customers as well need products that are less expensive. To satisfy this need, Gillette has applied technology to produce shaving products that can be used more than once; hence, their products are economically friendly to customers. Gillette has several competitors that threaten their large market share. Key competitors include Schick and the Quattro. They produced the first four bladed razors to the market. They also produced shaving products for women for instance, Intuition for women invaded Gillette’s hold of market for women shaving products. Gillette has also faced serious competition from online competitors for example the dollar-shaving club. They try to win customers using their low shaving prices as compared to Gillette

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